Episode 17: SEO advice with Mikael Castaldo, General Manager at Ratehub.ca
On this week’s episode of The Marketing Innovators Podcast, we speak with Mikael Castaldo, General Manager at Ratehub.ca.
Ratehub is Canada’s leading financial product comparison website. People looking to compare mortgages, credit cards, or home and auto insurance can use the website to do so.
The episode begins with Mikael explaining his professional background and how he got started at Ratehub.
Throughout the episode, Mikael speaks a lot about SEO, their primary marketing strategy at Ratehub. He gives plenty of advice on best SEO practices and what not to do.
As SEO is so important at Ratehub, they have a full-time SEO and content team to help with it. We also learn that Ratehub has a huge analytics team to track what’s working well in marketing.
Mikael also discusses other marketing methods the team uses, such as Google CPC.
The episode wraps up with Mikael discussing the ample opportunities he sees for Ratehub in the future. He also shares the advice he would have given himself five or ten years ago if he could.
There are right ways to practice SEO and wrong ways too. Learn what to do (and what not to do) by tuning into the latest episode of The Marketing Innovators Podcast with Mikael Castaldo, General Manager at Ratehub.ca.
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As we mentioned, this episode is brought to you by 2Web. We help your business thrive online. Learn more and say hello at 2Web.ca.
