Episode 21: Finding the Right Channel with Martin Pietrzak, VP of Marketing at Viafoura

In this week’s episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Martin Pietrzak, VP of Marketing at Viafoura. 

Martin shares details about his 20-year career path which includes an interesting entrepreneurial phase when he and a friend created city-specific search engines to help people who enjoy nightlife find events of interest in their city or a city they are visiting. 

He dives into his current role and how they strategically determine the proper channels they use to engage and market to consumers. They also use LinkedIn as a tool to get in front of their targeted audience at the right time. He says this is a very low-cost way to reach people, but it can be labor-intensive. 

He shares in detail some lessons he has learned over the years, which results in great advice for marketers at any stage of their career. Be innovative. Be heard. Just because you’re young and have a boss doesn’t mean your ideas aren’t valid. 

And when you do speak up, don’t be afraid to fail. It happens to everyone. Learn from it and move on.

We hope you enjoyed this episode of The Marketing Innovators Podcast. If something we said today resonated with you, please subscribe, rate, and download our podcast and share this episode with your network. 

As we mentioned, this episode is brought to you by 2Web. We help your business thrive online. Learn more and say hello at 2Web.ca.