Episode 29: Keeping Content Relevant With Open Source Content Marketing with Emma Williams, Senior Director of Marketing & Sales Operations at Breathe Life

In this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Emma Williams, Senior Director of Marketing and Sales Operations at Breathe Life.

Emma has spent the last eight years actively involved in the Montreal tech space: being one of the first employees at an early-stage startup; working on the support side as the program manager of an accelerator; director of Montreal's premier tech hub. Emma has been immersed in all aspects of scaling: operations; finance; marketing; customer support, and joined Breathe Life to help execute on its content and marketing strategies.

Breathe Life sells to life insurance carriers. Usually, the buyers at those carriers are in their fifties, so they're not being reached by digital marketing and digital ads. The best way to get them aware of the brand is by pushing conversations forward with them through in-person events, networking events, conferences, and so on.

Connect with Emma Williams: https://www.linkedin.com/in/emma-williams-55726837/

Learn more about Breathe Life at https://www.breathelife.com/

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