Episode 11: On SEO Marketing with Tanya Hage Coburn, Director, Marketing and Communications at Trufla Technology
In this week’s episode of The Marketing Innovators Podcast, we speak with Tanya Hage Coburn, Director, Marketing and Communications at Trufla Technology.
Trufla Technology is an insurtech that helps brokers and agencies leverage the power of digital to solve some of their most significant issues. Product suites include lead management, custom raters, mobile apps, digital scorecards, and more.
Tanya begins the podcast by talking about how she first got into marketing and her role in Trufla Technology. She also answers what the unique value proposition is that’s provided to Trufla Technology’s target audience.
We also learn about what marketing practices work best for Trufla Technology. These include SEO, digital advertising, and ensuring the website can convert leads.
Throughout the episode, the topic of SEO and its importance in marketing is a key focus. We learn how Trufla Technology uses SEO to grow. Tanya explains how it’s essential to think and plan long-term for SEO.
Tanya also discusses creating engaging content and how Trufla Technology managed its marketing strategy during the pandemic.
The episode wraps up with Tanya sharing where she sees herself and Trufla Technology in the next five years. We also learn about Tanya’s own podcast.
Do you want to learn why SEO is so important for online marketing? Then tune into our latest episode of The Marketing Innovators Podcast to find out.
We hope you enjoyed this episode of The Marketing Innovators Podcast. If something we said today resonated with you, please subscribe, rate, and download our podcast and share this episode with your network.
As we mentioned, this episode is brought to you by 2Web. We help your business thrive online. Learn more and say hello at 2Web.ca
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