Episode 10: On Marketing Practices for Financial Customer Service Platforms with Jannine Krish, Head of Marketing and Communications at Flybits
In this week’s episode of The Marketing Innovators Podcast, we chat with Jannine Krish, Head of Marketing and Communications at Flybits.
Flybits is a company that helps financial institutions take control of their existing website and mobile app, enabling them to provide personalized experiences to their customers.
Jannine starts the episode by talking about Flybits and her current role at the company. We learn how Jannine first started at the brand and how she never expected to change from working B2C to B2B.
A large part of the episode involves Jannine explaining which marketing strategies worked well for Flybits during Covid-19. Jannine mentions that Flybits dabbled in thought leadership and virtual events and produced plenty of value-driven content pieces. Their marketing strategy also involved hackathons, PR campaigns, video marketing, and editorial opportunities.
Jannine also touches upon the importance of excellent content and defines her thoughts on what high-quality content involves. We also learn about Jannine’s experience with LinkedIn marketing.
The conversation concludes with Jannine sharing the advice she would give herself ten years ago if she had the chance. Jannine also gives her listeners a final takeaway based on the challenges and experiences she’s had in her work over the years.
Do you want to learn some of the best marketing practices for those working in the financial customer service field? Then tune into the latest episode of The Marketing Innovators Podcast.
We hope you enjoyed this episode of The Marketing Innovators Podcast. If something we said today resonated with you, please subscribe, rate, and download our podcast and share this episode with your network.
As we mentioned, this episode is brought to you by 2Web. We help your business thrive online. Learn more and say hello at 2Web.ca
Resources:
