Episode 13: On Marketing an International Non-Profit with David Hawthorne, Vice President of Marketing & Engagement at United Way of Winnipeg
In this week’s episode of The Marketing Innovators Podcast, we sit down with David Hawthorne, Vice President of Marketing & Engagement at United Way of Winnipeg.
At the beginning of the episode, we learn about David and his background in marketing. He tells us how he ended up working at United Way and how he developed his marketing skills over the years.
Then, David explains the marketing techniques that work particularly well for United Way. That is, creating high-quality content and telling a story. He also speaks about the user experience of a website and how important it is.
David goes on to discuss the best platforms to promote content on, including Facebook and Google. He also answers how the team at United Way measures impact and what metrics they use.
Toward the end of the episode, David gives the advice he would provide to himself if he were to go back ten years.
Based on his experience and the challenges he’s overcome, including the past few months of Covid-19, David wraps up the episode by giving one final, big takeaway to his listeners.
Do you want to learn the marketing secrets of a successful international non-profit? Then tune in to this week’s episode of The Marketing Innovators Podcast, with David Hawthorne, Vice President of Marketing & Engagement at United Way of Winnipeg.
We hope you enjoyed this episode of The Marketing Innovators Podcast. If something we said today resonated with you, please subscribe, rate, and download our podcast and share this episode with your network.
As we mentioned, this episode is brought to you by 2Web. We help your business thrive online. Learn more and say hello at 2Web.ca
Resources:
