Episode 14: On Marketing for Canada's Leading Manufacturing Solutions Provider with Neil Lang, Director of Sales and Marketing at In-House Solutions Inc.
In this week’s episode of The Marketing Innovators Podcast, we speak with Neil Lang, Director of Sales and Marketing at In-House Solutions Inc.
In-House Solutions provides expert machining solutions to the manufacturing industry as software, educational materials, and technical and professional services.
The episode begins with Neil talking about his background in sales and marketing and his current role at In-House Solutions Inc.
We then learn about the effect that Covid-19 has had on the company, particularly on its marketing methods and practices.
Neil explains what works for the company in terms of marketing. He speaks about marketing automation and about Pardot—the platform the brand uses to track metrics. Neil explains that it takes a different marketing approach for every company.
Neil also describes the change in customer behavior when it comes to purchasing that occurred in the past year. He highlights some of the challenges we might expect to see in the near future.
The episode wraps up with Neil telling us what he expects for In-House Solutions Inc. in the future. Given his background and experience in sales and marketing, he gives a useful final takeaway for listeners.
Do you want to learn the marketing secrets of Canada’s leading manufacturing solutions provider? Then tune in to this week’s episode of The Marketing Innovators Podcast, with Neil Lang, Director of Sales and Marketing at In-House Solutions Inc.
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