Episode 02: How to Quadruple Your User Base with Zain Kahn from CareGuide

In this episode of The Marketing Innovators Podcast, we’re talking to Zain Kahn. He’s the VP of Marketing at CareGuide, a marketplace for care services that works with six major verticals.

In just two and a half years, Zain has helped the company scale its user base from 1.5 million to 6 million users, all while cutting customer acquisition costs by 75%.

We talk to Zain about how he grew his user base so quickly, and some of the challenges he encountered along the way. He shares how he was able to reduce customer acquisition costs by 75%—something many businesses struggle with—and how he used tools and platforms like Periscope and Google ads to measure data and track the performance of campaigns.

Zain tells us what he thinks will be the biggest challenges for CareGuide over the next few years, and what advice he would give to his younger self.

You can reach Zain on Twitter and find out more about CareGuide here.

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As we mentioned, this episode is brought to you by 2Web. We help your business thrive online. Learn more and say hello at 2Web.ca