Episode 03: Reimagining Student Loans with Alex Fishleder

In this episode of The Marketing Innovators Podcast, we’re talking to Alex Fishleder, Chief Marketing Officer at Impact Capital Funds. They’re a FinTech company based on a hybrid model — investors who want to invest in student loans, and students who want to borrow money and get a better rate on their loans.

Alex opens up about his background and how he went from an aspiring lawyer into digital marketing. He talks about where he sees Impact Capital Funds heading over the next few years, and shares some of the challenges he encountered, like financial regulation.

We also discuss some of the approaches Alex has used to bring customer acquisition costs down, and what he thinks differentiates Impact Capital Funds from its competitors. He also shares some of his experiences using Facebook ads and other digital channels to grow the business.

You can reach Alex on LinkedIn and learn more about Impact Capital Funds here.

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