Episode 04: Uniting Freelancers with Dan Lawrence of Livelii

In this episode of The Marketing Innovators Podcast, host Mouneeb Shahid is joined by Dan Lawrence, Chief Growth Officer of Livelii. Dan explains how Livelii unites freelancers across North America by offering insurance services, payment processing, and financial and retirement planning to their members—services traditionally offered only to employees of large companies. 

After describing his background and his interesting journey to his current position, Dan dives into the nuts and bolts of building a large community of widely diverse people who all have one thing in common: working as freelancers. 

He talks about the importance of hypotheses in A/B testing to increase conversions, his company’s focus when it comes to social advertising channels, and how to think about things in terms of frameworks. 

We hope you enjoy this episode of The Marketing Innovators Podcast. You can find Dan Lawrence on LinkedIn or check out the Livelii website for more information.

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This episode is brought to you by 2Web. We help your business thrive online. Learn more and say hello at 2Web.ca.