Episode 05: Exploring Enterprise Marketing with Roger Lall of Traction Guest
Roger Lall, VP of Marketing at Traction Guest, a global leader in physical identity and access management, has a long and impressive career in tech marketing. It goes back to his days at Research In Motion (RIM), which would later become known as BlackBerry.
Roger joins The Marketing Innovators Podcast to look back on his career, but more importantly, to look forward to his present and future plans for marketing at Traction Guest.
He dives into how it is important to read your buyers to understand the best way to spend your marketing dollars. He talks about marketing wisdom he has learned along the way regarding marketing strategy and tactics, repositioning Traction Guest in the wake of Covid, and why marketers should be friends with the sales team.
We hope you enjoy this episode of The Marketing Innovators Podcast. You can find Roger Lall on LinkedIn or check out the Traction Guest website for more information.
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