Episode 07: On Food Product Marketing with Lindsay Van Gyn, Director of Marketing and Communications at Outcast Foods
In this episode of The Marketing Innovators podcast, we chat with Lindsay Van Gyn, Director of Marketing and Communications at Outcast Foods. Lindsay works across all areas of marketing for the vegan food brand, including social media marketing and direct-to-consumer advertising.
Outcast is a sustainable and socially-conscious food tech company that creates beautiful food out of ugly produce. The brand aims to create a sustainable revolution that eases food insecurities. It also works to reduce the carbon footprint of the food supply chain.
The interview starts with Lindsay discussing her career journey in marketing and how she got to be where she is now.
Throughout the episode, Lindsay discusses the brand’s marketing strategy. She goes into detail about the practices used throughout Covid-19 in particular. Lindsay talks about how social media and influencer marketing specifically helped the brand’s marketing efforts during the pandemic.
Lindsay also highlights the challenges of marketing Outcast Foods. Additionally, she champions the unique aspects of the brand and how its products are different from those sold by other vegan food companies.
The episode concludes with Lindsay’s key advice for current and new marketers, especially those interested in food product marketing.
Do you want to learn about the best food marketing practices? Then tune into our latest episode of The Marketing Innovators podcast with Lindsay Van Gyn, Director of Marketing and Communications at Outcast Foods.
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